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Computerworld CRM News
  • Mobile CRM app helps construction firm diversify its business
    VCC, a nationwide retail construction company, finds that giving project managers smartphone access to customer data is a big boost in attracting new business.

  • Salesforce.com rolls out contact-data service
    Salesforce.com rolled out a new service on Wednesday that integrates business-contact information with its own CRM (customer relationship management) application and Chatter collaboration software.

  • The Two Most Meaningful CRM Reports
    CRM systems are where the richest data about customer relationships is supposed to live, and most CRM systems provide a report-writing system as well as dozens of canned reports. As I wrote last week, reports immediately expose data quality problems and some of them can provide dangerous misinformation.

  • The Two Most Dangerous CRM Reports
    CRM systems are where the data about customer relationships are supposed to live, and they typically provide a report-writing system as well as dozens of canned reports. But reports are incredibly vulnerable to GIGO, and they immediately expose data quality problems. Let's look at issues that limit the validity and credibility of any reports in your CRM system.

  • The CRM Talent Shortage: Here, Now
    A shortage of CRM talent in the current economy? Who'd a thunk it.

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